Wednesday, February 1, 2012

RIM's Amazing New Marketing Strategy!

Yeah, I was kidding. This new strategy isn't in any way relevant to RIM and BlackBerry. Basically, there is now "The Bold Team" (probably after the BlackBerry Bold). This is a team of superheroes that all show/represent a personality trait. They are teenagers, and 2 of them use Android, the idiot one uses a BlackBerry, and 1 uses an iPhone. I'm kidding. Obviously they all use BlackBerry's. The personality traits represent people that should have BlackBerry's. This is practical, because RIM mostly targets business-people, and they've had no success with young adults. I still think this idea is quite stupid, and probably won't be taken seriously. Tell us your thoughts on this strategy in the comments below.

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