How the Death of Flash will Effect the Smartphone Battles

So, since Flash killed off Adobe on mobile devices, how will this effect the company battles between Google and Apple. The reason I use Google and Apple as examples, is because Apple claimed Adobe Flash was not the way of the future while Google used this as a marketing win, by putting Flash on Android. Now, Apple is in the right, since Flash will no longer be put on new smartphones. Joke is on you Google. Adobe finally admitted, and agreed with Apple on this issue. It looks like HTML5 is where we're headed. This will effect the battle between smartphone companies, noticing that one of the key selling points was in fact, the ability to run Flash.